Technical marketer, developer, and educator with over 8 years of experience helping businesses grow through data.
I’m best known for creating Tutopress, one of the most-watched YouTube channels in Spanish on Google Tag Manager (GTM), Google Analytics 4 (GA4), and server-side tracking .
In 2018, I launched Tutopress, an online school where I teach marketers how to optimize their campaigns using data. Our flagship program, Analista Digital de Cero a Máster, includes step-by-step courses on:
Google Analytics 4 for conversion optimization
Google Tag Manager for media buyers
Looker Studio for automated reporting
Server-side tracking with Stape
Meta Conversions API for WordPress and Shopify
Tutopress has helped hundreds of professionals across Latin America and Spain gain the skills to measure, optimize, and scale their marketing efforts .
I believe that data should empower marketers, not overwhelm them. My goal is to make advanced analytics accessible, actionable, and aligned with real business goals—whether you’re running ads, managing a funnel, or scaling an e-commerce brand.
I work with clients and students around the world. Whether you’re a startup, agency, or enterprise team, I can help you get the most from your marketing data.
Want to improve your tracking, build smarter dashboards, or train your team?