GA4 & GTM Setup

Get clean, reliable tracking—so your marketing decisions are always backed by real data.

Why You Need a Proper GA4 and GTM Setup for Accurate Tracking

Get actionable data that supports your marketing decisions and campaign optimization.

If you’re running paid campaigns, optimizing funnels, or simply trying to understand user behavior, inaccurate or incomplete tracking is your biggest blind spot.

With Google Analytics 4 and Google Tag Manager properly set up, you’ll have a clear view of what’s working, what’s not, and where to focus your marketing efforts.

GA4 & GTM Setup

What’s Included

Our GA4 & GTM setup is more than just technical work—it’s about aligning your tracking with your business goals.

Discovery & Strategy

  • Understand your business model and key conversions
  • Define what success looks like for your marketing team
  • Identify primary and secondary events to track

Google Tag Manager Setup

  • Configure GTM containers
  • Implement tracking for clicks, form submissions, scrolls, outbound links, etc.
  • Custom event tracking tailored to your funnel

Google Analytics 4 Configuration

  • GA4 property setup (if needed)
  • Event configuration and custom dimensions
  • Enhanced measurement tuning
  • Cross-domain or e-commerce tracking (if applicable)

Debug & Test

  • Validate all tracking is firing correctly
  • Use Tag Assistant, GA Debugger, and Realtime reports
  • Fix any inconsistencies in the data

Naming Convention & Documentation

  • Provide clean, consistent event naming structure
  • Optional documentation for your internal team or future devs

Integration with Marketing Platforms

  • Connect GA4 and GTM data to tools like Google Ads, Meta Ads, or HubSpot
  • Ensure conversions and custom events are shared correctly across platforms
  • Improve attribution and campaign optimization with cleaner data flows

Ideal For:

FAQ

How long does the GA4 & GTM setup take?

Most projects take 5 to 10 business days, depending on the complexity of your site and the number of events we need to track. Simple setups may be done faster; complex funnels or e-commerce setups might take a bit longer.

Access to your Google Tag Manager and Google Analytics accounts, plus a short call to understand your business goals. If you have a dev team or CMS admin, we might need limited access for testing purposes.

Absolutely. I’ll define primary and secondary conversion events with you, and configure them inside GA4 for reporting and platform integrations.

 

Yes. Whether it’s clicks on CTA buttons, form submissions, video plays, scroll depth, or anything else—if it happens on your site, we can track it.

Yes. I work with Shopify, WooCommerce, and custom carts. E-commerce tracking may include product views, add-to-cart, purchases, and revenue tracking.

 

Yes. You can book follow-up sessions, or choose from monthly retainer packages that include reporting, insights, and continuous optimization.

Yes, that’s available as an add-on service. Server-side tracking helps bypass ad blockers, improve data accuracy, and extend cookie lifespans.

 

Ready to Stop Flying Blind?

Let’s make sure every click, scroll, and conversion is tracked the right way.