Traditional tracking (client-side) is becoming less reliable every day.
Ad blockers, browser restrictions, and shorter cookie lifespans are silently killing your data—and your marketing performance.
Server-side tracking solves this by shifting key tracking operations from the user’s browser to your server, giving you more control, better accuracy, and longer-lasting insights.
This is a technical implementation with high business impact. Here’s what’s involved:
Server-side tracking moves the collection and processing of user data from the browser (client-side) to a secure server you control. It allows more reliable tracking, improves data quality, and helps you comply with modern privacy standards.
Traditional GTM (client-side) relies on the user’s browser, which is vulnerable to ad blockers and cookie restrictions. Server-side GTM sends events through your own server, bypassing those limitations and offering much greater control.
Yes, in most cases. Server-side tracking works alongside client-side tracking—it’s not a replacement but an upgrade. It gives you cleaner, more reliable data and a better foundation for attribution.
You won’t need to implement anything yourself—I’ll handle all the server-side tag configurations and platform integrations. However, I’ll need support from your IT team or developer to set up the DNS and server environment. I’ll guide them through the process and provide full documentation.
Yes. We respect user consent and can integrate with your existing cookie banner and Consent Mode setup to ensure legal compliance.
GA4, Google Ads, Meta (Facebook) Conversion API, TikTok Events API, LinkedIn, and more. If the platform supports server-side input, we can connect it.
No—any company running paid media, lead generation, or funnel-based marketing can benefit. That said, it’s especially powerful for e-commerce where attribution loss can impact revenue directly.
Book a free consultation to see if server-side tracking makes sense for your business—and what you could be missing without it.