Welcome. This document sets forth the Terms and Conditions that govern the provision of services by Tutopress LLC (hereinafter “the Company” or “Tutopress”), a Limited Liability Company domiciled in the State of Delaware, United States of America, with Employer Identification Number (EIN) 38-4332853. The Company is the owner of the website https://juansaparicio.com/ (hereinafter, “the Website”), through which its services are offered and communicated.
These Terms apply to all of our specialized consulting services, which include, but are not limited to: implementing conversion tracking for various platforms, configuring Google Analytics 4 for data-driven decision-making, creating reports and dashboards in Looker Studio, providing training on marketing data interpretation, and consent management and privacy compliance. By contracting any of the mentioned and/or related services, you (hereinafter, “the Client”) agree to and are bound by these Terms in their entirety.
Tutopress reserves the right to modify these Terms when it deems necessary. Any changes will be communicated in a timely manner to Clients via their email addresses and through a publication on the Website. Failure to comply with these Terms may lead to the suspension or cancellation of the service and to any legal action the Company deems appropriate.
For these Terms, and unless expressly stated otherwise, capitalized terms shall have the meanings ascribed to them below. For terms not otherwise defined in this document, their meaning shall be interpreted based on the technical context of the specialty to which they pertain, or otherwise, by their natural and obvious meaning.
Client: The natural or legal person who contracts the services offered by the Company.
User: The person who browses or interacts with the Website, whether or not they have contracted a service.
Quote: The formal document that the Company sends to the Client. It details the type of service, scope, pricing, timelines, and payment terms, among other key aspects related to the service. The approval of this document by the Client is an indispensable prerequisite to starting any project.
The final products that the Company agrees to deliver to the Client upon completion of a service. These may include PDF reports, measurement plans, or demonstration videos that verify the proper functioning of the implemented configurations.
Confidential Information: Comprises all non-public information that the Client shares with the Company for the proper provision of the service. This includes, but is not limited to, business data, marketing strategies, and access credentials to digital platforms.
Parties: Refers jointly to the Client and the Company (Tutopress LLC).
Services: The professional digital analytics consulting services offered by the Company. They include, without limitation, the implementation of conversion tracking, the configuration of Google Analytics 4, the creation of dashboards in Looker Studio, training, and consent management and privacy compliance, among other services provided by Tutopress.
Website: The website located at https://juansaparicio.com/, owned by the Company, through which the services are presented.
Personal Data: Any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Processing of Personal Data: Any operation or set of operations which is performed on personal data or sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Controller: The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processor: A natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
Consent of the data subject: Any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
The Client, by using the Website and/or contracting the Services, represents and agrees that:
3.1. Capacity and Use: The Services may be used by natural and legal persons. When the Client is a natural person, it is presumed that they are of legal age following the regulations of the country from which they are accessing. If acting on behalf of a legal entity, the Client represents that they have sufficient authority and power to represent it and bind it to the terms of the Quote and this document. Furthermore, it is presumed that the Client uses the offered services voluntarily and freely, without any defect in their consent.
3.2. Truthful Information: All information provided to the Company, especially through the contact form, is truthful, accurate, and complete, and the Client is responsible for keeping it updated.
3.3. Proper Use of the Website: The Client will use the Website solely for informational purposes and to contact the Company. The Client agrees not to perform reverse engineering, introduce malicious software, or use the Website for illicit or unauthorized purposes. The Client acknowledges that it is not necessary to create a user account to use the Website or contract the Services.
3.4. Use of the Services: The contracted Services will be used for lawful purposes and in compliance with applicable regulations. The Client is solely responsible for the business, strategic, and marketing decisions made based on the analysis and Deliverables provided by the Company.
3.5. Disclaimer of Liability for the Website: The Company does not guarantee uninterrupted or error-free availability. Likewise, the Company is not responsible for the functioning of integrated third-party applications, such as Google Analytics, nor the content of external links.
3.6. Disclaimer of Liability for Results: The Company commits to executing the Services with the utmost diligence and professionalism. However, it does not guarantee the achievement of specific commercial results (such as an increase in sales or traffic) as a consequence of its Services, as these depend on multiple market and Client management factors beyond its control.
3.7. Additional Services: Tutopress may offer other services not mentioned in these Terms, potentially with the support of third parties or provided directly on third-party platforms. In such cases, when Clients are redirected to other digital platforms, they are obligated to review the legal documents of those sites. Unless expressly stated otherwise, the Company assumes no joint liability towards Clients about services provided by third parties.
3.8. Use of Cookies: The Website may use cookies, both first-party and third-party, for its proper functioning, to remember preferences, and to analyze traffic anonymously. The installation of non-essential cookies is carried out only with the User’s prior consent, which can be managed through the information banner.
3.9. Independent Contractor Status: The Company provides its Services to the Client as an independent contractor. The Company shall have exclusive control and discretion over the methods, details, and means of performing the contracted work. This agreement shall not be construed as creating a partnership, joint venture, agency, or employment relationship between the Parties; neither Party has the authority to bind or obligate the other in any way.
4.1. Object.
The object of these Terms is to regulate the contractual relationship between the Company and the Client for the provision of technical marketing consulting Services. Said services seek to optimize the Client’s business decision-making through the use of data and comprise, among others, the following activities:
Website Audits and Measurement Strategy: An in-depth analysis is performed to understand the Client’s business, define the metrics that truly matter, and detect errors in the current implementation to establish a clear action plan.
GA4 and GTM Configuration: The configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is implemented or repaired to ensure accurate and reliable data collection that serves as a basis for decision-making.
Creation of Reports and Dashboards: Custom, real-time reports are developed in Looker Studio. The objective is to translate data into visual, clear, and actionable information that drives smarter marketing decisions.
Server-Side Tracking: As an optional service, server-side tracking is implemented to bypass ad blockers, extend the lifespan of cookies, and improve the quality of data sent to marketing platforms.
Training and Coaching: Training sessions are offered for teams to improve their ability to interpret data, use the implemented tools, and foster a culture of continuous improvement based on performance.
Consent Management and Privacy Compliance: Solutions are implemented and configured to ensure that website data collection complies with privacy regulations such as the GDPR (General Data Protection Regulation) and the CCPA (California Consumer Privacy Act). This is achieved through the implementation of a cookie consent banner and the technical configuration of Google Consent Mode v2 via Google Tag Manager. This configuration dynamically adjusts the behavior of Google tags (such as Google Analytics and Google Ads) based on the User’s consent status, allowing for lawful and privacy-compliant data collection.
The preceding list of Services is illustrative and not exhaustive. The Company may offer new services in the future that are not described in the list above. Such services will also be governed by these Terms and Conditions, and their specific scope will be detailed in the corresponding Quote or Proposal.
4.2. Specific Scope of Each Project.
The particular scope, objectives, timelines, Deliverables, and price of each project will be defined and detailed in the Quote or Proposal sent by the Company to the Client for approval. The Services provided by the Company will be limited exclusively to what is stipulated in said Quote. Any task or service not explicitly included in the Proposal will be considered out of scope and will require a new Quote.
Any modification or addition to the scope of the Services defined in an approved Quote must be requested in writing. The Company will evaluate the request and, if applicable, will submit a new Quote or an addendum (“Change Order”) that will detail the new deliverables, the impact on timelines, and the additional costs. The said Change Order must be approved in writing by the Client before the new work is performed.
The process for contracting the services is as follows:
Initial Contact: The Client completes the contact form available on the Website. The information provided is stored in the Company’s internal CRM.
Qualification Meeting: The Company will send an email invitation to schedule a qualification meeting to understand the project’s needs.
Quote: If the Client qualifies, the Company will generate and send a formal and detailed quote by email, based on the requirements discussed.
Approval and Initial Payment: To start the project, the Client must approve the quote and make the initial payment as stipulated in the “Payment and Billing Conditions” section.
6.1. Payment Conditions: The payment conditions for all Services are as follows:
Initial Payment: A payment of 50% of the total value of the Quote is required to start the project. The Client must send a copy of the proof of payment to Tutopress for verification and record-keeping purposes.
Final Payment: The remaining 50% must be paid upon project completion and always before the delivery of the final Deliverables. The Client must send a copy of the proof of payment to Tutopress for verification and record-keeping. Upon verification, the Company will proceed with the delivery of the Deliverables as per the contracted service.
Each party shall be responsible for its respective taxes and any other tax-related charges following applicable law.
6.2. Payment Methods: Payments can be made through the following means:
Payments are not processed directly through the Website. The Company reserves the right to enable new payment methods in the future, which will be communicated in time.
6.3. Third-Party Payment Processors: When the Client uses a payment gateway, the transaction will be processed by said third party. Consequently, the transaction will be governed by the terms and conditions and privacy policies of the service provider. We recommend our Clients review this information, as the Company will in no case be liable for the actions, omissions, or failures in the service provided by said third parties.
6.4. Billing: An invoice will be issued for each payment made by the Client. The invoice for the initial 50% will be sent to the Client’s email address once receipt of payment is confirmed. The final invoice, which will reflect the remaining 50% payment and the total cost of the project, will be sent once the last payment is received.
6.5. Late Payments: In the event the Client fails to make a payment on the stipulated due date, the Company shall have the right to:
The final deliverable for each Service will be that which is explicitly defined in the Quote or Proposal approved by the Client. The following list describes the standard deliverables for some of our main services, but it is not exhaustive:
7.1. For the Website audit project: A document in PDF format is delivered with the results of the analysis. This report details the findings, business objectives, and how these are reflected on the website.
7.2. For the GTM and GA4 Configuration project: The main deliverables are twofold:
7.3. For other Implementation projects: The deliverable is, generally, a demonstration video that proves the fulfillment of the measurement objective. For example, if the objective is to measure sales, the video will show the purchase process and how the data from said purchase arrives correctly on the corresponding ad platform (e.g., Facebook).
7.4. For the Training and Coaching project: The deliverable consists of the training sessions themselves, the content and duration of which are negotiated and previously agreed upon with the Client.
The above list is illustrative. The specific deliverables, as well as any other additional elements required by the Client’s needs for any project (including new or unlisted services), will be those that are definitively agreed upon and detailed in the Quote or Proposal.
For the correct and efficient execution of the Services, the Client understands and agrees to the following obligations:
8.1. Provision of Information and Access: The Client agrees to provide in a timely manner all information, documentation, and access to third-party platforms that the Company requires for the provision of the Services. It is the Client’s responsibility to ensure that said information is truthful, complete, and accurate. The Company will not be held responsible for project delays caused by the delay or inaccuracy of the information provided.
8.2. Collaboration and Feedback: The Client must designate a primary contact to streamline communication. The Client agrees to respond to the Company’s requests within a reasonable timeframe and to proactively report any new developments or circumstances (such as technical changes to their website or team) that could affect the provision of the Service.
8.3. Legal Compliance and Third-Party Rights: The Client guarantees that their business activities, content, and campaigns comply with all applicable laws. Likewise, the Client agrees to refrain from violating their own or third-party rights, especially those related to privacy and personal data protection.
8.4. Review of Legal Terms: The Client should review the legal information of the Company (Terms and Conditions, Privacy Policy, and any other published policy that may apply) and that of third parties involved in the provision of the Services, as the Company assumes no responsibility for the Client’s failure to comply with said policies.
8.5. Client’s Technical Resources: The Client is responsible for having the technical team or necessary resources to implement any code or adjustment required on their platforms.
8.6. Compliance with Payments: The Client must make payments punctually, following the timelines and conditions established in the Quote and in these Terms.
8.7. Post-Delivery Responsibility: Once the Deliverables are sent, the Client assumes full responsibility for their maintenance. The Company will not be responsible for failures caused by subsequent modifications made by the Client or third parties.
8.8. Proper Use of the Website and Services: The Client agrees to make proper use of the Website and the contracted Services, using them solely for the lawful and commercial purposes for which they were intended.
The Company, for the correct provision of the Services, agrees to comply with the following obligations:
9.1. Diligent Provision of Services: The Company agrees to execute the Services defined in the Quote approved by the Client with the utmost diligence and professionalism, applying its knowledge and experience to achieve the agreed-upon objectives.
9.2. Confidentiality of Information: The Company will treat all Confidential Information provided by the Client with the strictest confidence. The data, strategies, and access credentials shared by the Client will be used solely and exclusively to provide the contracted Service and will not be disclosed to third parties without the express consent of the Client.
9.3. Fulfillment of Deliverables: The Company agrees to develop and deliver to the Client the specific Deliverables that have been defined and agreed upon.
9.4. Maintain Communication Channels: The Company will maintain the official communication channels for project tracking, which will be email, the Notion task management system, and any other enabled communication channels. Inquiries will be managed, and project progress will be reported through these means.
9.5. Timely Billing: The Company agrees to issue and send the Client the corresponding invoices for each payment received, in accordance with the conditions established in these Terms and the Quote.
10.1. Suspension of Service.
The Company may temporarily suspend the provision of the Service if the Client engages in any of the following situations:
10.1.1. Failure to provide the necessary information or access for the project’s execution on time.
10.1.2. Lack of the technical team or resources required to implement the adjustments for which they are responsible.
In the event of suspension, the Company will notify the Client. If the cause for suspension is not resolved by the Client within a reasonable timeframe, the Company may proceed with the definitive termination of the Service.
10.2. Termination of Service by the Company.
The Company may unilaterally and immediately terminate the service contract if the Client engages in any of the following:
10.2.1. Failure to comply with the payment conditions established in the Quote and in these Terms.
10.2.2. Breach of any of the obligations contained in this document, the Quote, or any other agreed-upon annex.
10.2.3. Improper use of the Website.
10.2.4. Violation of intellectual property rights.
10.2.5. When situations exist that, in the Company’s judgment, represent a reputational risk.
10.2.6. If the Client, its administrators, or directors are included in national or international lists related to money laundering, terrorism financing, corruption, fraud, or other illicit activities.
10.3. Termination for Convenience.
Either Party may terminate this agreement without cause by providing written notice to the other Party at least thirty (30) days before the effective termination date. In the event of a termination for convenience, the “Effects of Termination” outlined in the subsequent section 10.4 shall apply, including the Client’s obligation to pay Tutopress for all work performed up to the effective date of termination.
10.4. Effects of Termination.
Non-Refundable Initial Payment: In the event of termination for cause attributable to the Client, the initial 50% payment will be non-refundable.
Payment for Work Performed: Additionally, the Client must pay for the work performed by the Company up to the date of termination. This value will be calculated in good faith by prorating the total project cost based on the percentage of progress of each of the Deliverables or phases defined in the Quote.
Cessation of Obligations: Once the service is terminated, the Company will have no obligation to make additional deliveries or to continue providing the Service.
The Client acknowledges and agrees that the Company is and will remain the sole owner of all rights to its trademarks, industrial and/or intellectual property assets, trade secrets, work methodologies, techniques, models, inventions, design details, programs, algorithms, research, formulas, analysis processes, methods, software developments, software tools, technical knowledge (know-how), and any other asset utilized during the project’s execution. The provision of the Services does not transfer or grant any license to the Client over said assets.
For its part, the Client will be the sole owner of the final and specific Deliverables developed for their project, such as PDF reports, measurement plans, demonstration videos, and the implemented technical configurations. For the project’s execution, the Client represents and warrants that they are the legitimate owner of (or have the necessary licenses for) all materials such as logos, texts, or data provided to the Company, and grants the Company a non-exclusive, limited license to use them for the sole purpose of providing the Service, holding the Company harmless against any third-party claims in this regard.
Finally, the Client expressly authorizes the Company to showcase the Deliverables and a description of the work performed in its portfolio and promotional materials, always committing not to disclose any Confidential Information.
The Parties acknowledge the importance of maintaining the confidentiality of the documents and information to which they will have access in connection with this Agreement. Confidential Information shall be considered all documentation and information of the Parties related to creative inputs, commercial and technical information, related to the nature, characteristics, and purposes of the project currently being developed and those the Parties plan to develop in the future, the forms of service provision, clients, employees, proposal development, current and future business and contractual relationships, internal correspondence, business forecasts, investment plans, marketing plans, personal information of third parties obtained with their authorization, trade secrets, techniques, models, inventions, design details, know-how, processes, algorithms, programs, software developments, research, formulas, analysis methods, client data or databases, prototypes, working documents, as well as any other information that is not publicly known related to each of the Parties, provided by one party (the “Disclosing Party”) to the other (the “Receiving Party”) in connection with the Services, this document and its annexes in any form (oral, written, or in any medium) and at any time.
The Company declares that it will receive and use the Confidential Information provided by the Client solely in connection with the provided service, and agrees not to reveal, communicate, disclose, or supply it to third parties outside of the relationship between the Client and the Company, under any circumstances, nor to its personnel who do not require such knowledge to fulfill the purposes of the service provision, safeguarding and keeping this information with the utmost confidentiality. The Company guarantees its Clients that all collaborators who have access to Confidential Information will sign an agreement by which they agree to keep this information secret and confidential.
By accepting the Quote or Proposal, the Client gives their prior, express, and informed consent for their personal data to be collected, stored, used, and processed by the Company, acting as the Controller of their data. The main purpose of the personal data processing will be the provision of the contracted services, always following applicable laws.
Data protection regulations allow you to exercise your rights of access, rectification, erasure, restriction of processing, objection, data portability, and the right to withdraw consent.
For detailed information on how your personal data is processed, we invite you to consult our Privacy Policy, available on the website: https://juansaparicio.com/.
Tutopress LLC is located at the following address, and its contact details are as follows, to be notified of any judicial act or any other type of notice.
Telephone: +1 (650) 549-9465
Email: [email protected]
Website: https://juansaparicio.com/
Address: 16192 Coastal Highway, Lewes, 19958 Delaware, United States of America
It is understood that the notification addresses for the Client will be those stated in the Quote accepted by the latter. In this regard, notices, requests, and communications to the Client must be made in writing and will be deemed duly delivered if sent by email to the address indicated in the Quote.
In the event of any change in the notification addresses of either the Client or the Company, the changing party must inform the other by providing notice at least 10 days before the date of the change. Otherwise, notices sent to the last provided address will continue to be considered valid.
These Terms and Conditions, as well as the relationship between the Company and the Client, shall be governed by and construed following the laws of the State of Delaware and the federal laws of the United States of America.
For the resolution of any controversy arising from the interpretation or execution of these Terms, the Parties agree to attempt to resolve it in good faith through direct negotiation. If the dispute cannot be resolved within thirty (30) days after the controversy has arisen, the Parties may submit the controversy to the competent courts of the State of Delaware.
These Terms and Conditions will come into effect as of their publication date on the Website, effective as of the 16 day of July, 2025, and will remain in effect indefinitely, until they are modified by the Company. The most recent version will be available for review on the Website.
The Company will notify its Clients of any material change to this document, through the contact means previously authorized by them and by posting a notice on its website.
Should any provision of these Terms and Conditions be found invalid or unenforceable, it will be replaced by a valid provision that most closely achieves the original intent, and the remaining provisions shall continue in full force and effect.
The official and current version of these Terms and Conditions is the one published on the Website https://juansaparicio.com/. It is the Client’s responsibility to periodically review this document to stay informed of possible updates. The continued use of the Services after a modification has been published will be deemed as acceptance of the new terms.