Your campaigns don’t need more budget.
They need better signals.
I set up your campaign tracking so Meta and Google Ads know which leads and sales are real. They optimize better, and every customer costs you less.
- 20K+ subscribers on YouTube
- 750+ marketers trained
- 350+ consulting sessions
Stop guessing.
Start scaling.
When tracking is broken, incomplete, duplicated, or overly dependent on the browser, platforms like Meta and Google Ads receive poor feedback. That affects attribution, campaign optimization, audience quality, and often drives acquisition costs higher.
Ad platforms are optimizing on weak signals.
Incomplete conversion data
Sign-ups, purchases, or lead events are not being captured accurately across the funnel.
Data loss across browsers and devices
iOS, Safari, ad blockers, and weak implementations can reduce the quality of the signals reaching ad platforms.
Duplicated or misconfigured events
Bad setups create noisy data, inflated conversion counts, and poor optimization inputs.
Weak signals for optimization
Ad platforms cannot learn properly when the data they receive is incomplete or unreliable.
Higher acquisition costs
Poor signal quality often leads to less efficient delivery and more expensive customer acquisition.
Decisions based on partial attribution
Marketing teams end up allocating budget with limited visibility into what is actually driving results.
I build the measurement infrastructure behind better campaign decisions.
This is not just about dashboards or reporting. It is about making sure your platforms receive accurate, useful conversion signals so your campaigns can learn from the right data.
- Track sign-ups, leads, purchases, and key funnel actions correctly
- Send better conversion signals to Meta Ads, Google Ads, and other Ads platforms
- Reduce data loss and improve signal reliability
- Create a stronger foundation for campaign optimization
Who I Work With
Built for performance-driven teams.
Infoproduct Creators
For businesses selling courses, coaching, memberships, webinars, and digital programs that need accurate tracking across registration, checkout, upsells, and campaign funnels.
Agencies
For agencies and media buyers who need a technical partner to implement, validate, and maintain reliable tracking setups across client accounts.
CMOs and Marketing Teams
For in-house teams that need clearer ROI visibility, stronger attribution, and more confidence in the signals driving paid media decisions.
Specialized services for tracking, attribution, and conversion signals.
Ad Tracking Implementation
Setup and validate the tracking layer that supports lead, sign-up, and purchase measurement across your campaigns.
Server-Side Tracking
Improve signal resilience, reduce browser dependency, and support platforms like Meta with stronger event delivery.
GA4 & GTM Setup
Structured event tracking, conversion setup, debugging, and reliable implementation foundations.
Tracking Audit
Identify tracking issues, weak signals, duplication problems, and missed optimization opportunities.
Dashboards & Reporting
Clear performance visibility for marketing and leadership teams without turning reporting into the main product.
Training & Coaching
Empower your team with on-demand video lessons and personalized 1:1 coaching to effectively interpret and act on data.
Not sure where to start?
Start with a tracking audit. In 5–7 business days you’ll know what’s broken, which conversions are being lost, and what to fix first.
How I Work
(Simple & Effective)
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1. Diagnose
We start with a discovery call and an audit of your current tracking to see what’s measured, what’s lost, and what your ad platforms receive today. That tells us what to fix first.
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2. Measurement Plan
Together we define the conversions and KPIs that really matter (sign-ups, leads, purchases, upsells) and which signal each platform should receive.
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3. Implementation
I implement or fix your tracking in GTM and GA4—and server-side tracking where it adds value—so critical events arrive complete and without duplicates.
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4. Conversions to Ad Platforms
I connect Meta Ads, Google Ads, and your other platforms through the Conversions API and Enhanced Conversions so they optimize on real data.
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5. Validation & Consent
I test every event end to end and set up Consent Mode so you stay compliant with privacy laws without losing more data than necessary.
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6. Monitor & Improve
We review results, adjust what’s needed and, if you want, add performance dashboards and team training to keep improving over time.
Trusted by Marketing Teams Who Want Real Results
The coaching I have received from Juan Sebastián has been fundamental in solving various technical challenges related to web measurement, especially in the use of Google Tag Manager and Google Analytics 4. Thanks to his support, I have been able to implement precise solutions that have allowed my clients to obtain more reliable data on the performance of their campaigns. I would definitely recommend his expertise to anyone looking to elevate the technical level of their digital strategy.
David Fernando Pérez
Solutions Marketing Engineer - Adsmurai
I had two consultations with Juan and also took his Analytics and Tag Manager course. I'm a Media Buyer and own an agency, but the world of code and pixels isn't something I'm familiar with. With Juan, I was able to understand technical concepts that I'd always struggled with. What I appreciate most is his clarity in explaining complex issues and his ability to quickly identify the problem. He has a technical eye and knows exactly where to look.
Gonzalo Barbero
Spaceship Agency Co-Founder
Juan is the technical partner we all wish we had when leading demanding projects. He has supported me on both consulting projects and implementations where we needed precision, traceability, and speed to scale. He has a deep understanding of the data side, from the setup in GTM to the dashboards in Looker Studio that truly inform decision-making. His input transforms analysis from simply "reports" to criteria and clarity for execution. He is reliable, fast, and extremely professional.
Monica Franco
Senior Media Buyer
Working with Juan Sebastián has been excellent. He has expert knowledge of Google Tag Manager, and he responded to my emergency in less than 24 hours. I recommend him for his knowledge and professionalism.
Juan Lastra Vergara
CEO AKNAMI®, Digital Marketing and Neuromarketing Consultant
Ready to See What’s Working—and What’s Not?
Book your free discovery call today and take the guesswork out of your marketing.