Who I Am
Juan S. Aparicio
Technical marketer, developer, and educator with over 8 years of experience helping businesses grow through data.
I’m best known for creating Tutopress, one of the most-watched YouTube channels in Spanish on Google Tag Manager (GTM), Google Analytics 4 (GA4), and server-side tracking.
Founder of Tutopress
In 2018, I launched Tutopress, an online school where I teach marketers how to optimize their campaigns using data. Our flagship program, Analista Digital de Cero a Máster, includes step-by-step courses on:
- Google Analytics 4 for conversion optimization
- Google Tag Manager for media buyers
- Looker Studio for automated reporting
- Server-side tracking with Stape
- Meta Conversions API for WordPress and Shopify
Tutopress has helped hundreds of professionals across Latin America and Spain gain the skills to measure, optimize, and scale their marketing efforts.
My Mission
I believe that data should empower marketers, not overwhelm them. My goal is to make advanced analytics accessible, actionable, and aligned with real business goals—whether you’re running ads, managing a funnel, or scaling an e-commerce brand.
Based in Spain— Working Globally
I work with clients and students around the world. Whether you’re a startup, agency, or enterprise team, I can help you get the most from your marketing data.
Let’s Connect
Want to improve your tracking, build smarter dashboards, or train your team?