Cookie Consent & Compliance
Make your tracking setup privacy compliant without losing critical marketing data.
Why Cookie Compliance and Consent Mode Matter for Your Analytics
Stay GDPR/CCPA compliant while preserving valuable data and marketing performance.
Privacy laws like GDPR, CCPA, and ePrivacy are no longer optional—they’re the global standard. But compliance doesn’t have to mean sacrificing your data.
We help you implement a smart, legally compliant consent strategy that keeps your tracking transparent, respectful, and fully functional.
What’s Included
We don’t just add a cookie banner—we ensure your entire tracking setup plays by the rules while still supporting marketing performance.
Cookie Consent Banner Implementation
- Integrate platforms like Cookiebot, CookieYes, or custom solutions
- Set up geo-targeted banners (e.g. only for EU visitors if needed)
- Customize appearance, text, and categories to fit your brand
Consent Mode Configuration (Google)
- Implement Google Consent Mode v2 to control GA4 and Google Ads tags
- Adjust behavior based on user consent (e.g. “cookieless” pings if declined)
- Maintain partial data visibility while respecting user choices
GTM Tag Behavior Adjustments
- Modify tags in Google Tag Manager to fire only after consent
- Set up triggers based on banner interaction (e.g. “Accept” or “Decline” buttons)
Policy & UX Alignment
- Ensure your privacy policy matches your actual tracking behavior
- Offer user-friendly explanations and easy settings adjustment
Compliance Testing & Validation
- Test banner performance and consent workflows
- Check for hidden scripts or tags that violate privacy rules
Ideal For:
- Companies operating in or targeting the EU, California, or Brazil
- Teams unsure if they’re fully compliant (or using Consent Mode at all)
- Marketers who want to keep collecting valuable data—legally
FAQ
Do I really need a cookie consent banner?
If you collect data from users in regions like the EU (GDPR), California (CCPA), or Brazil (LGPD)—yes, you’re legally required to request consent before firing non-essential cookies (like GA4, Meta Pixel, etc.).
What is Google Consent Mode and why does it matter?
Google Consent Mode v2 allows your website to adjust tracking behavior based on user consent, enabling you to collect partial, aggregated data even when users decline. It’s essential for maintaining GA4 and Ads data in a privacy-compliant way.
Will I lose all my data if users decline tracking?
Not necessarily. With Consent Mode and proper tag configuration, you can still collect anonymized, cookieless pings that help preserve core metrics while respecting privacy choices.
Do you provide the cookie banner or do I need to choose one?
I can recommend and implement platforms like Cookiebot, CookieYes, or even a custom-coded solution, depending on your needs and budget.
Can this be done just for users in specific regions (like the EU)?
Yes. We can geo-target consent banners, so only users in regulated regions (like the EU or California) see them. This keeps UX clean for everyone else.
Is this a one-time setup or do I need ongoing updates?
The initial setup covers everything you need to be compliant. If laws change or you update your tracking stack, we can book follow-up sessions or set up a light retainer.
Will you update my privacy policy too?
I’ll ensure your tracking setup aligns with what’s in your policy and can provide template clauses, but I’m not a legal advisor.
Avoid Fines. Build Trust. Keep Tracking.
Most sites either break the law without knowing it, or lose valuable data by disabling everything.
We help you strike the right balance.