Website Tracking Audit
Find out which conversions aren’t reaching Meta and Google Ads—and what it’s costing you.
Why Start with a Tracking Audit?
Before you spend more on ads, make sure your platforms measure what matters.
If your ad platforms don’t receive the right conversions, they optimize blindly and you pay more for every customer.
The audit reviews your tracking end to end (GTM, GA4, pixels, and conversions in each platform) and tells you what’s broken, what’s duplicated, what’s lost, and what to fix first. Most businesses skip this step—and end up tracking the wrong things or losing leads they never knew existed.
What’s Included
This isn’t a generic SEO audit. It’s a marketing-focused audit designed to improve tracking accuracy, conversion flow, and business alignment.
Business & Goal Discovery
- Understand your business model and revenue drivers
- Define the core actions users should take on your site (macro and micro conversions)
- Identify business-critical pages and user flows
Analytics Readiness Check
- Confirm if your current GA4/GTM setup reflects your business goals
- Spot missing event tracking or misaligned KPIs
- Check for inconsistencies in data reporting
Quick Wins & Prioritized Recommendations
- Actionable, high-impact suggestions tailored to your team’s bandwidth
- Organized by urgency and business impact
- Delivered in a simple format for internal or external teams to implement
Ideal For:
- Companies unsure if their website supports their marketing objectives
- Teams struggling to understand where users drop off
- Brands running paid ads but not seeing results
- Startups or redesigns needing a clear roadmap before scaling
FAQ
Do I need this if I already use GA4 or have tracking set up?
Yes—many businesses have GA4 installed but aren’t tracking the right events or aren’t using the data to make decisions. This audit checks whether your current setup reflects your real business goals and identifies what’s missing or misaligned.
Will I get a list of actionable recommendations?
Absolutely. You’ll receive a clear, prioritized list of quick wins and strategic improvements, written in plain language for your team or devs to implement. No fluff—just what you need to boost results.
How technical is the audit?
It’s technical where it needs to be, but always tied to business outcomes. You don’t need to be a developer—we’ll translate the findings into insights your marketing and product teams can act on.
Do you implement the changes after the audit?
Implementation isn’t included in the audit itself, but you can add GA4/GTM setup, dashboard reporting, or coaching as follow-up services. I’m happy to support you through the next steps.
How long does the audit take?
Typically 5 to 7 business days, depending on the complexity of your website and traffic funnels. If you’re on a deadline, let me know—we can often prioritize fast turnarounds.
What makes this audit different from an SEO audit?
It’s a measurement audit. It checks that your conversions are recorded correctly and reach GA4 and your ad platforms. It doesn’t look at your Google rankings; it looks at whether your data reflects what actually drives revenue.
Ready to See What’s Working—and What’s Not?
Book your free discovery call today and take the guesswork out of your marketing.